Smart food and drink labels key to the future

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Date/Time
Date(s) - 13/03/2019
9:30 am - 2:00 pm

Location
Tewkesbury Growth Hub

Categories No Categories


Labels are a crucial and sometimes under-appreciated contributor to the success – or failure – of our small and medium-sized food and drink businesses.

Participants in a Workshop, ‘Meet the Future: Smart Labelling for Your Business’ will hear how the impact of labels cannot be over-estimated, on Wednesday 13th March at Tewkesbury Growth Hub.

Organised by the Three Counties Food & Drink Company, the event is the first ever workshop of its kind to be held in the region (Gloucestershire, Herefordshire & Worcestershire).

The impacts of online digital shopping, consumer health concerns and the shake-ups that may be coming our way with Brexit mean that all our food and drink producers should to be taking a very hard look at the design and content of the labels on their products. How attractive are they, do they tell your story, are they complying with all the legislation, are they export-friendly and, most important, are they informing consumers effectively?

Aimed at decision-makers in small and medium-sized food and drink producers, the workshop will feature presentations by leading speakers: Claire Thayers (FOLK2FOLK), Liz Tucker (Select Food Ltd), Peter Adams (Springboard Graphics) and Adam Carey (Axicon Labels).

A Case Study showcasing top jerky producers, CopperNose Ltd, will highlight the need for businesses to be clearer about what they are asking for, to understand how the design and printing processes should link together and the connections to wider promotion, and how to control costs.

This is a Must-Go-To event. If your labels let you down, there’s only yourself you can blame. Thinking Smart Labels can not only save money, but is a key to future success and satisfied consumers.

The event will be held 9.30am-2.00pm Wednesday 13 March 2019 at Tewkesbury Growth Hub, Tewkesbury, Gloucestershire. For more details, booking arrangements and a programme, contact: Nick Waloff, nick@cotswoldtaste.co.uk, 01367-253695 m 07710-225638.