Smart Labelling for your Business

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Date/Time
Date(s) - 13/03/2019
9:30 am - 2:00 pm

Location
Tewkesbury Borough Council

Categories No Categories


                                        MEET THE FUTURE: SMART LABELLING FOR YOUR BUSINESS

          Wednesday 13 March 2019, 9.30am-2.00pm

   The Severn Room, Tewkesbury Borough Council, Gloucester Road, Gloucestershire GL20 5TT

Your labels are crucial to your marketing. They impact directly on your customers’ recognition, choice and purchasing – yet a surprising number of quality food and drink producers do themselves less than justice with poor labels on their product.

Your labels need to be eye-catching, simple and quick to read – and you need to be thinking about tomorrow’s consumers NOW, not tomorrow.

What’s more, did you know that your labels may also be costing much more to produce than they need to?

This workshop will give you the practical, hands-on bespoke advice and information you need, and the relevant legal information at a time of fast-moving change.

Objectives

The Three Counties Labelling Workshop will help you understand:

  • The essential elements of a label
  • The official compliance requirements of any label
  • How to put together good basic specifications for your designer and your printer
  • How to stay in control of the design and print processes – and your costs

Target audience

Food and drink business owners, managers and staff responsible for commissioning food and drink labels in the Three Counties (Gloucestershire, Herefordshire and Worcestershire) and the Cotswolds (including parts of Warwickshire, Oxfordshire and Wiltshire).

The initiative is being planned and supported by the quality marques Cotswold Taste Ltd, Eat Sleep Live Herefordshire and Worcester Food & Drink, working in partnership with The Three Counties Food & Drink Co Ltd, a not-for-profit company.

 

Event agenda

9.00am                 Coffee/tea and registration

9.30am                 Welcome: Nick Waloff, Director, Three Counties Food & Drink Co Ltd and Executive Chair, Cotswold Taste Ltd

9.35am                 Consumers and labels – what sells, what doesn’t; linking to your brand

Claire Thayers, Corporate & Community Engagement Manager, FOLK2FOLK

9.50am                 Essential elements of your label (ingredients, allergens, nutritional and dietary information) and regulatory compliance

Liz Tucker, Director, Select Food Ltd

(This session will include an illustrative graphic label assembly)

10.20am               Designing your labels and packaging: key do’s and don’ts

Peter Adams, Director, Springboard Graphics Ltd

10.50am               Break /coffee

11.15am               What printing choices do you have?

Adam Carey, Director, Axicon Labels Ltd

Bar codes

State of the art Printing options – different label materials, adhesives etc

Date marking; handling and storage instructions; instructions for use; other mandatory information.

12.00pm               Case study

Daniel Derry, Chief Procurement Bro, CopperNose Ltd – creating successful labels for the Cotswolds No.1 smoked jerky producers

12.30pm               General questions

12.45pm               Lunch

2.00pm                 Close

 

TO BOOK A PLACE AT THE WORKSHOP

Please complete the attached form and return it with your payment either by cheque made out to Cotswold Taste Ltd; via BACs to Account 65860133 sort code 08-92-99; or apply via Eventbrite.

 

FOR MORE INFORMATION, CONTACT: NICK WALOFF 01367-253695 (nick@cotswoldtaste.co.uk)

 

SPEAKERS

Claire Thayers

Claire is Corporate & Community Engagement Manager at leading peer to peer lender FOLK2FOLK. She brings a wealth of experience in marketing and digital strategy development from her background in Cornwall, and creating long term relationships, and is passionate about the opportunities which are emerging for forward-thinking businesses as a result of changing consumer demand and enhanced technology. www.folk2folk.com ; clairethayers@folk2folk.com

Liz Tucker MSc, BSc Hons, BA Hons and AfN Registered Nutritionist

Liz is a food and nutrition industry advisor, employed to assess nutritional values and regulatory compliance and improve or develop healthier, ecologically sustainable products. She is a lecturer and consultant in labelling, nutrition and health claims regulations and product development. She has an extensive media career, writing for national publications and presenting on radio and television, is a publish author and a regular speaker at food shows and health conferences. She also has published academic papers and is a Senior Associate of the Royal Society of Medicine.

www.selectfood.co.uk ; liz@selectfood.co.uk

 Peter Adams

Peter Adams is a highly experienced graphic designer with a fine art background – meaning that he can create a spectrum of design styles and presentations that accurately reflect your brand, brand messages and business ethos. Peter started his own studio, Springboard Graphics, in Tewkesbury over 25 years ago, specialising in design and production of graphic solutions from corporate branding, product packaging to exhibition work.

www.springboardgraphics.co.uk; studio@springboardgraphics.co.uk

Adam Carey

Axicon Labels, based near Bicester in Oxfordshire, specialises in the production of self-adhesive labels. We also supply label printers, label ribbons, swing tags and other consumables. We have no minimum order quantity and our customers range from small specialist producers to internationally known companies.  We have been ISO 9001 certified for quality management systems since 1993. Adam Carey manages Axicon Labels, and having joined Axicon in 1992, has a very broad knowledge of label production techniques and possibilities. www.axiconlabels.co.uk; labels@axicon.co.uk

Dan Derry

Dan Derry is the Chief Procurement Bro of CopperNose Ltd, the Original British Smoked Jerky Company. CopperNose’s motto is “Eat Up, Drink Up, Enjoy!” and the labels on their products speak for themselves.  Using only 100% grass fed, ethically sourced British silverside beef, CopperNose is able to track and trace each order back to the farm. www.coppernose.com ; dan@coppernose.com

Nick Waloff (Chair)

Nick Waloff is a Director of Three Counties Food & Drink Co Ltd and Executive Chair of Cotswold Taste Ltd, the leading quality marque for food and drink produced to high standards in the region. He is also the Business Development Director of The Brilliant Beer Co Ltd, a global training and advisory consultancy for the craft brewing sector. He describes himself simply as a ‘market maker’. www.cotswoldtaste.co.uk; nick@cotswoldtaste.co.uk

BOOKING FORM

£45.00 for members of Cotswold Taste, Worcestershire Food & Drink and Eat Sleep Live Herefordshire, £65.00 for non-members.

Please complete this form and return it with your payment either by cheque made out to ‘Cotswold Taste Ltd’; via BACs to Account 65860133 sort code 08-92-99; or apply via Eventbrite at

https://nam01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.eventbrite.com%2Fo%2Fcotswold-taste-limited-18493193487&data=02%7C01%7C%7C6b175cda35fa466cd66208d67893d7c4%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C636828973711277389&sdata=cSkppt3%2FhKBlcPEFuXQyCMGiptENLtMSz2SZwx%2B9BrY%3D&reserved=0

 

If you pay by cheque, please post this form and your payment to:

Cotswold Taste Ltd, 6 Bridge Close, Lechlade, Gloucestershire GL7 3EZ (nick@cotswoldtaste.co.uk)

 

I’d like to reserve _____ places at the ‘Meet the Future: Smart Labelling for your Business’ workshop on Wednesday 13 March 2019:

 

Business or organisation:

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Name(s) and titles of attendees:

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Address for contact purposes:

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                                 PLEASE NOTE ALL ATTENDANCE FEES MUST BE PAID UP-FRONT

                                                         AND THIS ATTENDANCE FORM SUBMITTED